8 Examples of Brilliant Health Care Marketing
posted by Pivotal Health Solutions on Friday, August 14, 2015
Want to go viral? Boost your brand in a unique way? Or truly engage your community? Here are 8 examples of brilliant marketing to help that can inspire your marketing efforts.
1) Carilion Clinic. Through its #YESMAMM campaign, this Virginia clinic was able to raise awareness of breast cancer and the importance of early detection.
2) United Healthcare. The "We Dare You To..." campaign challenged followers to make a small healthy change every month and document it on social media.
3) Anne Arundel's Medical Center. The fun "stachie" Facebook contest asked participants to post selfies modeling a "stachie" or fake mustache to raise awareness for men's health.
4) Dana-Farber Brigham & Women's Cancer Center: Through its "You Have Us" videos, the cancer center was able to build trust with its target audiences and showcase its personal approach to cancer treatment.
5) Floating Hospital for Children-Tufts Medical Center. The hospital created the blog/online community OurCircleofMoms.com to offer content and a community of support for moms of kids being treated at the hospital.
6) The Mayo Clinic. Its Sharing Mayo Clinic blog is a shining example of showcasing patient and family stories.
7) Arkansas Children's Hospital. The hospital encouraged safety during the most at-risk season of the year for kids--between Memorial Day and Labor Day--by using #100DeadliestDays to share safety tips and facts.
8) Banner Health. The hospital used fun and easy-to-review infographics to share important information across multiple social media channels.
Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.
Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time.
This article excerpt, by Chuck Malcomson, originally appeared here: http://blog.hubspot.com/marketing/brilliant-healthcare-marketing.
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At Pivotal Health Solutions, our story starts with a table. Not just any table, but one that you helped us design from the ground up. From that single table, PHS has become a leader in offering beautifully designed, quality-manufactured products for the complementary health care field.
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