Blog

NIH: More Than 1 in 10 American Adults Experience Chronic Pain

posted by Pivotal Health Solutions on Friday, October 09, 2015

Look around you. More than 1 in 10 American adults say they have pain every day, according to a new analysis by the National Institutes of Health.

How to Market to Savvy Health Care Consumers

posted by Pivotal Health Solutions on Friday, October 02, 2015

Today's health care consumers have done their research. With evidence-based health information just a click away, marketers have begun to realize that communications once reserved for the health care professional are in high demand by savvy health care consumers.

Which Practitioner and When?

posted by Pivotal Health Solutions on Friday, September 25, 2015

When choosing among chiropractic, physical therapy and massage, patients aren't always sure which modality best suits their particular injury or issue. Here's a quick guide.

How Do You Explain Chronic Pain to Someone Who Doesn't Have It

posted by Pivotal Health Solutions on Friday, September 18, 2015

Pain, especially chronic pain, is very personal. When asked "How do you explain chronic pain to someone who doesn't have it?", many sufferers still say that those who don't experience chronic pain just don't get it.

A Prescription for Marketing to Millennials

posted by Pivotal Health Solutions on Friday, September 11, 2015

Millennials are taking their health into their own hands. A new Cassandra Report, "Body, Mind, Soul," finds that young adults spend about a quarter of their disposable income on health and wellness-but not in a traditional health system.

Is Your Website Under the Weather?

posted by Pivotal Health Solutions on Friday, September 04, 2015

Nearly three-quarters of your patients/clients don't like your website. That's according to a survey by Kentico Software on patient attitudes toward health care on the web.